Guides

Shopify structured data, explained

What Google and AI assistants read on a Shopify product page, what's usually missing, and how to fix it. Every guide is checked against Google's and Shopify's own documentation.

• How to fix "Missing field" warnings in Search Console on a Shopify store

  Why Shopify stores get "Missing field" shippingDetails, hasMerchantReturnPolicy and priceValidUntil warnings in Search Console, and how to fix each one.

  9 min read

• How to add GTINs to your Shopify products, and check they're valid

  Where GTINs go in Shopify, how typed barcodes and the Barcodes CSV column work, how to check a check digit by hand, and what to do when a product has no GTIN.

  7 min read

• What Product schema does a Shopify theme output? We checked Dawn

  The exact Product JSON-LD Shopify's Dawn theme emits, field by field, what Google recommends that it leaves out, and how to check your own store.

  6 min read

• How Shopify products show up in ChatGPT, Google AI Mode and Copilot

  How Agentic Storefronts puts Shopify products in ChatGPT, Google AI Mode and Copilot, the exact eligibility rules, and the data assistants match on.

  6 min read