How Shopify products get into ChatGPT and Google AI Mode

Shopify connects stores to AI assistants through Agentic Storefronts. It's on by default for eligible stores, so many merchants are already in ChatGPT without having installed anything. This guide sets out the rules Shopify publishes for getting in, then the part those rules don't cover: what decides whether an assistant can say anything useful about your product once it's there. Checked against Shopify's Help Center on October 6, 2026.

Which assistants it covers

Shopify lists ChatGPT, Google AI Mode and Gemini, Microsoft Copilot, and Meta. You choose which ones sell your products under Sales channels → Agentic in your Shopify admin. Shopify notes that opting out of ChatGPT can take up to 7 days to take effect.

Getting into ChatGPT

Shopify's requirements for ChatGPT:

Your store sells to customers in the United States. It can be based anywhere.
Your products are eligible for Shopify Catalog (below).
You've agreed to the Shopify Agentic Storefronts Supplemental Terms of Service.
Your terms of service, privacy policy, and return and refund policy are filled in under Settings → Policies.

Shoppers buy on your own online store checkout, opened in ChatGPT's in-app browser or in a new tab on ChatGPT web, so your branding, payment methods and checkout customizations all still apply. Shopify says there are no fees for selling in ChatGPT. B2B-only products aren't supported, and items on OpenAI's prohibited list don't appear in ChatGPT's product results.

Getting into Google AI Mode and Gemini

Google's channel has stricter requirements:

Your store is based in the United States and sells to customers there.
You have a valid Google Merchant Center account that meets Google's requirements, fed by Shopify's Google & YouTube channel with product and shipping sync on, or by another feed.
Your products are eligible for Shopify Catalog, and the same terms and policies apply.

Here shoppers can buy without leaving Google: direct checkout is on by default for eligible stores and shown to US shoppers. Because the channel runs through Merchant Center, Merchant Center's own product data rules apply too, including submitting a GTIN for products that have one.

The Shopify Catalog bar

Every channel draws on Shopify Catalog, and its product requirements are minimal:

A title and at least one image.
A price above zero. Free products are left out.
Published to the Online Store, Hydrogen or Headless channel, with an identifiable product URL.
Not Unlisted, not hidden from search engines, and no sensitive or mature content.

The store itself needs to be on the Starter plan or higher, out of private mode, and in good standing with Shopify.

Eligible isn't the same as chosen

That bar is low on purpose: it decides whether a product is in the catalog, not whether an assistant recommends it. When a shopper asks for "a waterproof hiking boot under $150 that ships to Canada with free returns", the assistant can only match products whose data actually states those facts. A title, an image and a price don't.

The data that gives an assistant something to work with:

Identifiers: a valid GTIN on each variant, plus brand. How to add GTINs.
Specific attributes: material, size, color, dimensions, compatibility. The facts people put in their questions.
Availability: accurate stock status per variant.
Shipping and returns: costs, delivery times and return windows. How to publish them.
Descriptions that state facts: what it is, what it's made of, who it's for. Shopify asks that legal disclosures sit within the first 6,000 characters of the description.

Beyond Shopify's feed

Shopify's list doesn't cover every assistant; Perplexity, for one, isn't on it. Anything that reads your product pages directly, rather than Shopify's feed, has the page itself to go on, and the structured data on that page is the one part written for machines. Google's merchant listings read it too. Keeping it complete covers the channels Shopify feeds and the ones it doesn't.

A quick checklist

In Settings → Policies, fill in your terms of service, privacy policy, and return and refund policy.
Check every product has a title, an image and a price above zero, and is published to your online store.
Look at Sales channels → Agentic to see which assistants are switched on.
Add valid GTINs and a brand to every product that has them.
Fill in the attributes shoppers ask about, and give shipping and returns to Google in Search Console or in your markup.
Scan a product page to see what your structured data says today.